Product demos work a great way to sell your product, in fact, it creates quite an impression in the minds of your prospects. Good demos don’t have to be perfect for the product. They have to be perfect for the audience.
I attended 4 hours demo of NetSuite yesterday and 4 hours of Business Central demo today. Here’s my sales demo tips for Partners:
No rush - your audience is seeing the product demo for the first time. Give them an ample time to absorb specially those details on incredible features you didn’t want them to miss.
Quality over Quantity - your audience is not after in learning all the product features- use your limited time to showcase what your audience is interested in.
Pause for Q&A - audience feedback is what you need for a smooth presentation as move along. Give more time for Q&A to get a better turn out and to show that you care about what they think and to be in the same page with them. Make sure there’s no lingering questions before you move to the next topic.
You mirror your audience - if your audience is relax, present with a relax tone so they will be relaxed with you. Try speaking like them, and communicate how they are doing with you. Be yourself. Enjoy the ride and the view.
Use high quality mic/speaker - you are presenting for hours, you make sure your voice is projecting with a high quality.
Be honest- it’s ok if you don’t have answers to everything than trying to oversell. Don’t make the process sound like a sales pitch, instead make it sound like you are genuinely helping them find their needs.
Give a good conclusion - When you have completed the product demo ensure that you quickly summarize what is being covered so that your prospects are reminded of everything that is being covered, ensure that you ask any questions, or clarify any doubts in the end as well.
End the meeting with a high note. Give yourself at least 3 minutes to feel your audience after all those Q&A is complete. Do not rush in ending your meeting.
Hope this helps!
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